Founder and CEO 

Brian Balsbaugh

Founder of the Las Vegas Agency, LLC, a marketing agency specializing athlete and celebrity representation, marketing, sales & event management in the entertainment capitol of the world, Las Vegas, Nevada.

Brian began his career as a professional golf agent, where he became an expert on golf sponsorships, licensing and event management. For six years, he served Imani Sports as its Vice President and General Counsel, while overseeing the careers of a dozen prominent PGA TOUR & LPGA TOUR professionals. During this time, he also served as an Adjunct Professor of Sports Law at the University of Minnesota.

In 2003, Brian applied the blueprint he learned in golf to poker and founded the world’s first poker agency. Today, Poker Royalty is the leading international poker agency, representing the top professional and celebrity poker players and the game’s premier brands and events. Poker Royalty also specializes in licensing and brand development, marketing, consulting, appearance requests and event management, and has worked with organizations such as EBay, Pepsi, HBO, and Netflix. In March of 2011, he was featured on the cover of Bluff Magazine and named as one of the 5 most influential people in poker.

Brian is a graduate of the Indiana University Kelly School of Business and the Indiana University Law School.

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James Sullivan

James is a longtime sports and entertainment industry veteran that has been with the Las Vegas Agency since its inception. A staple in the Las Vegas entrainment industry since 2005, James utilizes his intimate knowledge of Las Vegas to build successful relationships between clients and businesses. As President, James also overseas the day-to-day operations of the Las Vegas agency.

James also serves as the President of Poker Royalty, where he oversees the career management of the top professional and celebrity poker players, and has been a driving force in making poker players household names. Poker Royalty routinely ranks in the Top 10 in the annual “Power Poker 20” rankings released by Bluff Magazine, a list that identifies the most influential people and entities that are important in shaping the business and direction for poker. James is also an investor and co-founder of several online startups, including online poker training site Poker VT, the video game user-acquisition platform GamerU, and most recently the daily fantasy sports platform iTEAM Network.

James earned his undergraduate degree in Finance from University of Wisconsin – La Crosse and his Juris Doctorate from Marquette University Law School. He is a licensed attorney in both Wisconsin and Nevada, a former Adjunct Professor of Sports Law at Hamline University Law School, and is a recipient of the Certificate in Sports Law from the National Sports Law Institute. Before joining Poker Royalty, James worked as an athlete agent representing Olympic ski and snowboard athletes.

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